PRESS RELEASE: Rock the Green announces third festival for September 2016 Featuring new venue and focus on freshwater
MILWAUKEE – SEPT. 17, 2015 – Rock the Green, an outdoor music festival achieving near-zero waste, announced today it will bring renowned bands and award-winning environmental sustainability back for its third festival onSaturday, Sept. 17, 2016.
Next year’s event will be held at the Reed Street Yards, on Freshwater Way, one of Wisconsin’s first eco-industrial parks, and will focus on water conservation. In addition to creating near-zero waste, the festival is reinforcing The Water Council’s work to position Milwaukee as a global leader in freshwater sustainability.
“Rock the Green takes an innovative approach to engaging community members to protect our environment,” said Rich Meeusen, co-founder, The Water Council and CEO of Badger Meter. “It’s important to celebrate our great city, but it’s even more important to preserve it. We’re thrilled to collaborate with Rock the Green to bring water conservation to the forefront of discussion.”
In the first two years, Rock the Green garnered near-zero waste results with over 90% of the waste being composted, recycled or repurposed.
“Reed Street Yards is thrilled to partner with Rock the Green and provide this new venue,” said Peter Moede, Owner of Reed Street Yards. Our research and technology park focuses on Milwaukee’s growing water industry, and the leading technologies that help ensure our water is both plentiful and clean. Rock the Green is an excellent complement to our efforts, and we look forward to being a part of this extended commitment to improving the quality of life of our community.”
The festival’s 2012 sustainability efforts earned it recognition as one of the greenest music festivals in the world by UK-based A Greener Festival Organization. The 2016 festival will showcase companies that are innovators in freshwater and sustainability and offer guests free water stations, reusable water bottles and food waste alternatives.
Rock the Green will be greener and now bluer than ever with the focus on freshwater,” said Lindsay Stevens Gardner, founder and executive director, Rock the Green. “Not only will our new location serve as the perfect venue to celebrate our city’s freshwater, but it will feature the cityscape as a backdrop – making this a true Milwaukee festival.”
The festival’s past bands include: Imagine Dragons, The Fray, Metric, Fitz & the Tantrums, Ben Folds, Third Eye Blind, Switchfoot and more. The festival was last held in 2012 and drew 9,000-plus attendees.
Partnership opportunities for the 2016 festival are available for companies with a shared focus on sustainability, innovation, freshwater and education. For more information, visit rockthegreen.com.
About Rock the Green
Rock the Green is a 501(c)3 nonprofit organization dedicated to educating and empowering the community to take actionable steps to live sustainably. Rock the Green accomplishes their missi
on through Engagement and Entertainment. Leveraging near-zero waste efforts, Rock the Green produces engaging events with a feather light eco-footprint. We educate through example, through spotlighting other environmental leaders in communities and by sharing experiences and eco-stories with fans. Annually, Rock the Green draws people to the mission via a world-class music festival that showcases near-zero waste best practices at a large-scale event. For more information about Rock the Green, go to www.rockthegreen.com.