Milwaukee’s (Free) zero-waste Earth Day celebration presented by the City of Milwaukee's Environmental Collaboration Office and Milwaukee Riverkeeper, powered by music, community, and sustainability in action.
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Saturday, April 25, Noon-3pm
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Harley-Davidson Museum
Motorcycle Plaza & Founders Terrace
(Free Parking, Pets allowed outside on Museum Grounds)
Start your day early with Milwaukee Riverkeeper’s 31st Spring Cleanup (9:00 AM – Noon - pre-registration required) and help set a Guinness World Record for the largest river cleanup.
👉 Sign up
A full afternoon of music, connection, and hands-on experiences designed to inspire action and community impact, including live music on the famous pedal-powered stage
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12 PM
Opening Sound Bath Meditation with 1st Lady Ceiba
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12:30 PM
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1:30 PM 🌎
Earth Day Remarks, Annual Dan Aukofer Rockstar Award & Ethan Keller
Erick Shambarger — Director of Environmental Sustainability, City of Milwaukee
Jennifer Bolger Breceda — Executive Director, Milwaukee Riverkeeper
Guy Smith — Executive Director, Milwaukee County Parks
Lindsay Stevens — Founder & Executive Director, Rock the Green
Honoring Erick Shambarger as this year’s Earth Day Rockstar Award recipient
Rock the Green is proud to recognize Erick Shambarger as the recipient of the 6th Annual Dan Aukofer Earth Day Rockstar Award.
Named in honor of Dan Aukofer—a visionary behind the pedal-powered stage and a lifelong environmental advocate—the award celebrates individuals who turn bold ideas into meaningful, community-driven action.
Erick’s leadership in advancing Milwaukee’s climate and equity work reflects that same spirit—grounded in collaboration, innovation, and a deep commitment to creating a more sustainable future for all.
👉 Read more about Milwaukee’s climate leadership
Special Acoustic Performance
Ethan Keller, singer-songwriter, performing songs from his new album (out April 10).
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2 PM
Trapper Schoepp
Trapper Schoepp is a singer-songwriter carrying forward the tradition of American folk and rock music. In 2019, the Milwaukee artist published the long-lost song “On, Wisconsin” with Bob Dylan—making him the youngest musician to share a co-writing credit with the Nobel Prize laureate. The song sparked a #1 trending article in Rolling Stone and led to over a hundred tour dates worldwide.
His 2025 album Osborne traces his path through addiction and chronic pain while exploring a bold new sound shaped by vintage drum machines, synths, and distorted guitars. A seasoned touring artist, Schoepp has spent the last decade sharing stages with artists including The Wallflowers, The Jayhawks, Frank Turner, and Old 97’s, performing across the U.S. and internationally.
Website: www.trapperschoepp.com
De La Buena
De La Buena is an electrifying ensemble known for its vibrant blend of Afro-Cuban rhythms, Latin jazz, and psychedelic influences. Led by pianist, arranger, and bandleader David Wake, the group brings together exceptional musicians whose dynamic percussion, jazz harmony, and expansive arrangements invite both deep listening and joyful dancing.
Drawing from the rich musical traditions of the African diaspora and the Americas, De La Buena creates a powerful live experience that celebrates rhythm, culture, and connection. The band was co-founded with the late percussionist Cecilio Negrón Jr., whose spirit continues to shape the band’s sound and legacy.
1st Lady Ceiba
1st Lady Ceiba is a wellness practitioner and sound bath artist whose work blends Reiki, sound therapy, and mindfulness to create restorative, immersive healing experiences. A creative visionary and arts strategist, she has also worked behind the scenes with global artists and brands including The Wailers, Wu-Tang Clan, Roc Nation, and G.O.O.D. Music.
🌱 Explore & Connect
Community Impact Alley
Connect with 40+ community organizations leading the way in sustainability, education, and community impact across Wisconsin and the region.
Alliance for the Great Lakes
Arch Solar
Artworks for Milwaukee
Bublr Bikes
Citizen Action of Wisconsin
Citizens' Climate Lobby
City of Milwaukee Environmental Collaboration Office
Coalition to Save the Ridglan Dogs
Everlight Solar
Friends of Hank Aaron State Trail
Friends of Lakeshore State Park
Friends of Lincoln Park
Hunger Task Force
League of Women Voters of Milwaukee County
Mequon Nature Preserve
Milwaukee Metropolitan Sewerage District
Milwaukee Parks Foundation
Milwaukee Riverkeeper
Milwaukee Surfrider Foundation
Milwaukee Water Commons
Our Future Milwaukee Coalition
Plastic-Free MKE
Radio Milwaukee
Restoring Lands: A Wisconsin Land Trust
Riveredge Nature Center
Schlitz Audubon Nature Center
Sierra Club Great Waters Group
Sincerely in Song
Southeastern Wisconsin Regional Planning Commission
The Nature Conservancy in Wisconsin
The Park People
Urban Ecology Center
WasteCap Resource Solutions
Wehr Nature Center
Wisconsin Conservation Voters
Wisconsin Department of Natural Resources
Wisconsin For Environmental Justice
& more
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Sustainable Makers & Local Goods
Explore a curated mix of eco-minded artisans, businesses, and outdoor experiences offering thoughtfully crafted goods, repurposed gear, and low-waste essentials.
Forward Outdoor – learn about guided river shuttles and outdoor experiences connecting people to Milwaukee’s waterways
Janet Halfmann Books – award-winning children’s author focused on nature, animals, and community
Scintillating Soul – handcrafted goods centered on mindfulness and self-care
Greenhaven Home Essentials – naturally derived, low-tox home and cleaning products
Handmade Essentials by Marva – handcrafted clothing and accessories
MKE Outdoor Indoor Exchange – buy, sell, and trade secondhand outdoor gear to reduce waste
Casita Prado – sustainable streetwear for kids
Alpha Wellness - Acupuncture and ASEA with Angela
Vandose Orchid (Leah Cashaw) – Milwaukee-based artist creating bold, upcycled art and jewelry from reclaimed materials, transforming everyday objects into vibrant, expressive pieces. Accepting art supply and (old/ unfinished) art donations at the Earth Day Celebration for a community Art & Supply Swap at the Washington Park Urban Ecology Center on May 16th. For info about Swap event, please visit here.
Earth Day Experiences
Baby Goat Yoga with MKE Yoga Social
(Preregistration Required-sells out every year!)
MKE Yoga Social™ & Platinum Sky Farms join with their baby dwarf goats to bring you yoga filled with gentle movements and cuddles with adorable little goats.
Each session includes 20 minutes of super-chill, sure-to-be-slightly-spontaneous yoga, followed by 10 minutes of mingling with the baby goats.
Guidelines:
-Please bring a yoga mat
-Children 10+ MUST be accompanied by an adult
$29 Per Person
MKE Yoga Social Members save 10%
In the event of poor weather, refunds will be issued
🧜♀️ Mermaid Echo
🌊 Dive Into the Mermaid Grotto with Mermaid Echo
Experience the magic of Mermaid Echo on our shimmering throne, with ambient lighting, underwater-inspired music, and interactive freshwater education for kids and adults alike. ✨
Circle Back with Angie Mack!
Ozaukee Talent Pop-Up Drum Circle
Community drumming is one of the most universal forms of music and connection. Angie Mack, founder of Ozaukee Talent, has been bringing diverse groups of people together through music for most of her life. She loves the inclusivity and versatility of drumming and encourages all ages and skill levels to participate! Bring your own percussion instrument to "the circle" or experiment with making sounds with those on hand.
This improvisational and non-verbal activity will be amazing with YOU in it!
Feel free to "jump into the circle" for as little or as long as you like!
Enter the space where there are no rules, only beats!
ROCK YOUR BODY GREEN 🌿
Take a moment to recharge, relax, and connect—
all services at the Rock the Green booth are complimentary.
Raw Vegan Demos with Caroline Carter
Certified Raw Vegan Chef of PBS television series Cooking Raw. Stop by to learn more about raw food and plant-based living.
Chair Massage & Brow Services
Enjoy chair massage from Nelipot’s, along with massage and brow services from Charismatic Bodywork Massage & Cosmetic Spa.
Acupuncture with Lizette
Connect with Lizette from My Siesta Wellness Center to experience pure relaxation.
Ask a Hypnotherapist
Connect with Mary from Nelipot’s for an “Ask a Hypnotherapist Anything” experience.
Affirmation Gifts + Oracle Readings
Receive a positive affirmation and explore optional oracle card readings.
Rock the Green Organic Tees
Shop our organic cotton tees and support Rock the Green’s mission.
Tasty fare & bevs for purchase from MOTOR® Bar & Restaurant
Vegan Smokehouse Chili
Smoked vegan “steak” chili with black beans, kidney beans, peppers, onion, garlic, chipotle, and a hint of chocolate.
Served with tortilla crisps and pickled red onion.
Vegan BLT Wrap
House-made beet “bacon,” romaine, tomato, and smoked tomato vegan aioli in a spinach tortilla.
Served with a side of house potato chips.
Birria Mushroom Sloppy Joe
Birria-style braised mushrooms and aromatic vegetables on a brioche bun.
Served with pickles and house potato chips.
Mediterranean Tuna Bowl
Olive oil–poached ahi tuna with tomato and cucumber over tabbouleh.
Loaded Potato Cup
Fried diced potatoes topped with cheese, sour cream, and green onions.
♻️ Sustainability in Action
Compostable serviceware will be used in alignment with our zero-waste event practices.
Please bring a reusable water bottle—free water refill stations will be available on-site.
Get Involved
Be part of Milwaukee’s Earth Day celebration and connect with a community passionate about sustainability, music, and impact.
Become a Sponsor
Align your brand with Milwaukee’s signature Earth Day celebration and support a zero-waste event rooted in community, sustainability, and collective impact.
Community Impact Participation
Join a curated group of organizations sharing resources, education, and action-driven initiatives that support environmental stewardship and community impact.
Sustainable Vendor Opportunities
Showcase eco-friendly products, services, or offerings as part of a vibrant, community-driven Earth Day experience.
Photography & Filming Notice
Rock the Green events are photographed, filmed, and recorded to capture and share our community's experience.
By attending, you acknowledge and agree that your image, voice, and likeness may be captured and used by Rock the Green for promotional, marketing, and related purposes across all media, now and in the future, without compensation.
If you do not wish to be photographed or recorded, please do not enter the event.
Become an Earth Day Rockstar Volunteer
(shifts available between 11:30am-3:30pm
includes free RTG organic tee & reusable water bottle)
Volunteer Registration
