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Our Mission

Creating a sustainable ecosystem in concert with each other.

Rock the Green is brought to life because of its many volunteers.

Their dedication and passion for the environment, music and the community is what makes our mission real. 

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The Team

Lindsay Stevens, Founder & Executive Director   

A seasoned music industry, live events veteran, and award-winning sustainable events producer, Lindsay Stevens’ expertise spans 26+ years. She is the decade-long Founder and Executive Director of Rock the Green, a nonprofit with a mission to engage and empower the community to take eco-actionable steps to live, work, and play.


As a large-scale event producer that produced hundreds of events, tours, and festivals around the country, Lindsay understood that these types of events generated tons of waste and wanted to create a festival that was different – one that looked at every aspect of production and greened it step-by-step, from the ground up. By making conscious production decisions and creating innovative energy and waste methods we CAN have all of the music without the waste. It was from this vision that Rock the Green was born!

Lindsay’s career began in the music industry in 1994 when she joined the radio promotion department at WAR? Records in Boulder, CO., working for RTG Board Member, Jason Martin. Lindsay then charted her own course in record promotion by creating a AAA format record promotions agency, LuLu Promotions Inc., whose first client was The Dave Matthews Band. She relocated to San Francisco in 1998 and joined award-winning experiential marketing agency, On Board Experiential, as Vice President of Events & Touring. As a full-service agency specializing in action sports, music, and lifestyle marketing, Lindsay produced numerous campaigns and events for Nike, Red Bull, Sega, Budweiser, SoBe, K2, Ford, Cabo Wabo, and many other companies to create and produce a wide array of music festivals, concert tours, promotional campaigns, sporting events, gaming competitions, launch parties and more.

Lindsay has had a bond with nature and the outdoors since she was a young girl. While living in the French Alps for several years in the early ’90s, Lindsay became an accomplished mountaineer and competitive rock climber. Prior to joining WAR? Records in Boulder, she was a PSIA certified ski instructor at Beaver Creek.

While not rockin' the green, Lindsay is rockin' life and adventures with 4 kids, 10 chickens, 3 rats, a ball python, and sweet rescue dog, Poppy-cakes (thank you Wisconsin Humane Society!). Lindsay continues her passion for mountaineering, rock climbing, and backcountry skiing.





Will Piper- Music Blogger
A lifelong fan of music of all sorts Will has been with Rock the Green since 2016. He shares stories about the artists and their interests in sustainability.  Will is a fifth grade social studies teacher by trade and has a deep passion for global and environmental issues.  He also runs a blog about local concerts and music-related events

Jodie Bankhead – Volunteer & Street Team Manager

Jodie brings Rock the Green’s mission to life by managing the volunteers that are the lifeblood of Rock the Green. She creates a contagious environment of energy and optimism that not only embodies Rock the Green’s philosophy but is a reflection of her own personality as well. She is often found at our events, smiling and sharing Rock the Green stories.


Lilyella Stevens - Digital & Design Intern
Lilyella is a creative student with a passion for fashion, design, and creative marketing. With experience in fundraising for athletes' mental health, volunteering with homeless charities, and crocheting for breast cancer awareness. She brings this charitable and creative approach to our socials and website. She studies Classics with Spanish at Durham University in the UK, and looks to pursue a creative career in fashion and education.

Corey Sutton – Sponsor Activation & Event Manager
Corey's 20 years in event planning, client management and production experience comes in handy as the liaison between sponsors and on-site activation at Rock the Green Sustainability Festival and Annual Earth Day Celebration. In addition, she plays an integral role in helping to oversee production on-site ensuring all elements align with the vision of Rock the Green.


Will Lidstone - Media & Sustainability Advisor

Will advises on communications strategies and sustainability initiatives, developed from his 15 years in Washington, DC, designing and managing CSR and sustainability campaigns for corporate and non-profit clients, including AT&T and it’s No Texting while driving campaign. Specializing in renewable energy and environmental issues, Will served as chief-of-staff to the leadership of the climate change coalition, the U.S. Climate Task Force. While in DC, he also honed his media relations and crisis communications skills, representing trade associations, non-profits and prominent individuals facing intense national and international media scrutiny, and regulatory and legislative challenges. Prior to DC, he treaded the communications boards of the Word Health Organization in Geneva, Switzerland and the European Union Office in Kosovo. A champion of conservation and clean water initiatives, Will has been a member of the Izaak Walton League of America since 2013.

E. Keller Fitzsimmons - Strategic Advisor & Cheerleader

Kelly is a serial tech entrepreneur, author, artist, and mother of two. She is the co-founder of Custom Reality Services, a virtual reality production company, whose first two projects, Across the Line (2016) and Ashe ‘68 (2019) premiered at the Sundance Film Festival. Keller is the recipient of the Silvertip PwC Entrepreneurship Award and Speech Technology's Luminary Award. Currently, she leads a program called  Vision, focused on artist mental health and well-being, as a companion to 88Nine Radio Milwaukee’s Backline music accelerator program. Keller holds a master's degree from Harvard University.

Eileen Seeger – Pedal Power Extraordinaire
Eileen is no stranger to Rock the Green. Since 2012, she's been recruiting and coordinating legs from Milwaukee’s best cycling teams to provide the power necessary to amp up the pedal power stage at the Rock the Green Sustainability Festival and Annual Rock the Green Earth Day Celebrations. Eileen is one of the founders of The Velo Femmes, Milwaukee’s advanced female cycling team which provides a training hub for fast women cyclists who choose to participate in endurance rides in nearly every cycling discipline. Her favorite bikes are “Gus and June,” his-and-her avocado green Schwinn cruisers purchase at a rummage sale in Bay View for $20.


Cathryn Jakicic - Media Relations

Cathy a native of the Midwest and has written and edited for at number of newspapers, magazines and websites, including the Healthcare Facilities Today, Taste of Home,  Bead Style, the Milwaukee Journal Sentinel and the Business Journal Serving Greater Milwaukee. She is happiest for when she’s working on something she’s passionate about - especially a cleaner,  greener planet.

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Lindsay's 'Water' poem she wrote in 1988 at age 17 for a school poetry publication. Autographed by Ed Begley, Jr.

Thank you to everyone who has touched
our mission and who has supported us.

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