THE SOUND BOARD BLOG

Rock the Green- Recap

Natural beauty created a perfectly picturesque stage for the third installment of the Rock the Green Sustainability Festival at Reed Street Yards. The sun shining brightly, cascading against meandering white clouds, rolling over a clear and peaceful blue sky. Milwaukee music virtuoso Evan Christian, who opened Rock the Green’s third sustainability festival, closed his opening set from the main stage with words that would ring true throughout the day, “Come on down to the river banks one day, come on down to the river banks and play.” The gentle flow of the adjacent Menomonee River seemed to echo its agreement. It was the beginning of a remarkable day of music and sustainability awareness. F

Rock the Green: Groot Industries

Published with permission from TriplePundit. THIS ARTICLE IS PART OF A SERIES OF INTERVIEWS WITH COMPANIES SUPPORTING THE ROCK THE GREEN SUSTAINABILITY FESTIVAL. Welcome to our series of interviews with companies and organizations that are supporting the upcoming Rock the Green sustainability festival in Milwaukee on Sept. 17. We’re asking companies to talk about their own sustainability stories, as well as to explain why they’re supporting the event — one of the most sustainable festivals around. This week we chatted with Michael Bognar, an account manager at Groot Industries, a Chicago based waste management company who has partnered with Rock the Green. TriplePundit: What’s your company’

War over water in the land of plenty

Crops clash with lakes and streams in central Wisconsin Plainfield — Many crops in this vast, sandy swath of the state would shrivel without water from thousands of high-capacity wells. So would a multibillion-dollar industry that produces fresh potatoes, cans of green beans and bags of Doritos. “Basically, you’d have range land,” said Ken Williams, a University of Wisconsin Extension agriculture agent in Waushara County. “It would look more or less like something you’d see out West.” But in a state with an abundance of water, there are growing concerns about the ecological effects of irrigation and the exponential growth of large wells. Those worries were compounded recently when state regu

Rock the Green: Goodwill Industries

Published with permission from Triple Pundit. THIS ARTICLE IS PART OF A SERIES OF INTERVIEWS WITH COMPANIES SUPPORTING THE ROCK THE GREEN SUSTAINABILITY FESTIVAL. Welcome to the fifth of our interviews with companies and organizations that are supporting the upcoming Rock the Green sustainability festival in Milwaukee on Sept. 17. We’re asking companies to talk about their own sustainability stories, as well as to explain why they’re supporting the event — one of the most sustainable festivals around. This week we chatted with Pat Boelter, the chief marketing officer of Goodwill Industries of Southeastern Wisconsin — a partner of Rock the Green. TriplePundit: What’s your company’s definitio

Rock the Green: Canned Water for Kids

Published with permission from TriplePundit. THIS ARTICLE IS PART OF A SERIES OF INTERVIEWS WITH COMPANIES SUPPORTING THE ROCK THE GREEN SUSTAINABILITY FESTIVAL. Welcome to our series of interviews with companies and organizations that are supporting the upcoming Rock the Green sustainability festival in Milwaukee on Sept. 17. We’re asking companies to talk about their own sustainability stories, as well as to explain why they’re supporting the event — one of the most sustainable festivals around. This week we chatted with Greg Stromberg, the founder and CEO of Canned Water for Kids, a partner of Rock the Green. Canned Water for Kids is a charity whose goal is to provide clean drinking wate

Rock the Green walks the walk of sustainability

Education, empowerment at forefront of globally recognized music festival MILWAUKEE – (Sept. 08, 2016) – The award-winning music festival Rock the Green returns Sept. 17 to Reed Street Yards in Milwaukee with a lineup of world-class bands, expanded sustainability offerings and an ambitious goal of just 1 ounce of waste per attendee. The average festival attendee creates 16 ounces of waste, according to an estimate from the United States Environmental Protection Agency. “From day 1, it has been our mission to entertain and engage the members of our community through music and sustainability at an event that leaves a lasting impact on attendees without making a lasting impact on the environmen

Evan Christian: Stalwart Sustainability Supporter Ready to Rock the Green

It’s hard to think of Rock the Green or the Milwaukee music community without thinking about Evan Christian. The savvy veteran to Milwaukee’s music scene has played just about every venue around town, and is a household name in the music scene. Christian headlined the Rock the Green Earth Day performance back in April, playing to an enthusiastic crowd of Milwaukeeans, including Mayor Tom Barrett. His soulful voice and excellent guitar work make his music easy to connect with. In fact, Christian’s trademark flamenco style of guitar has earned him accolades locally, nationally and even across the pond in Spain where Christian once lived. Christian’s musical style has melded elements of roots r

Foreign Goods to Deliver the Jazzy, Funky Grooves at Rock the Green

“Groovy groovy jazzy funky pounce bounce dance,” the opening lines of early 90’s British jazz-rap group, US3, might help pin-point the sound of one of Milwaukee’s most diverse musical treasures, Foreign Goods. Categorizing their sound is a delightful challenge for your ear. With heavy ties to the experimental jazz scene, a world-music vibe that links the band to everything from Ethiopian music to Caribbean grooves to north Indian soundscapes, and with poetic vocals delivered by MC Klassik, Foreign Goods is a hard band to plug into a genre. Perhaps that’s why on their Facebook page, Foreign Goods list their genre as No Genre, at all. Foreign Goods’ music transcends styles, age groups, and

NO/NO is a "Yes" to see at Rock the Green

Blending together pop melodies, industrial-infused beats, and a groovy danceable vibe, it’s hard not to bop your head Night-at-the-Roxbury-Style when listening to Milwaukee’s NO/NO. The quartet formed in 2014, and has made a big splash on the scene, melding together aspects of New Wave, shoegaze, and dream pop to create a unique sound of their own. This past May, NO/NO dropped their first full-length release, Sound and Light, a record that screams summer. On their website, the band even describes Sound and Light as an album, “destined to be summer’s go-to record for late night runs, Friday night after parties, and smooth, lazy Sunday afternoons.” NO/NO’s infectious sound pretty much would

Rock the Green: MillerCoors

Published with permission from Triple Pundit. THIS ARTICLE IS PART OF A SERIES OF INTERVIEWS WITH COMPANIES SUPPORTING THE ROCK THE GREEN SUSTAINABILITY FESTIVAL. Welcome to our series of interviews with companies that are supporting the upcoming Rock the Green sustainability festival in Milwaukee on Sept. 17. We’re asking companies to talk about their own sustainability stories, as well as to explain why they’re supporting the event — one of the most sustainable festivals around. This time we chatted with Kim Marotta who is the Director Sustainability for MillerCoors, a venerable Milwaukee brand and no stranger to big events. We wanted to know what sustainabilty means at MillerCoors and wh

New Age Narcissism set to energize the Pedal Power stage

No group is more eclectic, diverse, or energetic in terms of its approach to their craft and their musical stylings than New Age Narcissism. New Age Narcissism is a collective of musicians with a true passion for cultivating their uniqueness as performers as well as bettering the greater Milwaukee community. Their name, New Age Narcissism, in and of itself is a conundrum that may confuse listeners at first. “The name New Age Narcissism is about self-love and having confidence and seeing yourself in other people,” stated producer Kiran, who goes by the stage name “Q The Sun,” in a recent interview with Rock The Green. Kiran is also the musical director of TRUE Skool, a local non-profit organ

Environmental nonprofits to showcase efforts at Rock the Green

Local groups will promote sustainability missions in the festival’s Eco-Champs area MILWAUKEE — Sept. 2, 2016 — Learn ways to reduce your carbon footprint during Rock the Green’s award-winning sustainability festival Sept. 17. Seventeen local nonprofit organizations will educate festival patrons about a variety of eco-friendly practices, such as sustainable water management and the importance of clean waterways, in the Eco-Champs area on the festival grounds at Reed Street Yards in Milwaukee. “Although each organization is working toward a specific set of goals, we all have one in common — to improve the health of the environment and live more sustainably,” said Lindsay Stevens Gardner, foun

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