THE SOUND BOARD BLOG

Future of Sustainability Podcast is LIVE🌱🌎

I am delighted to share our latest CRAVING THE FUTURE podcast, the Future of Sustainability, just in time for the 50th anniversary of Earth Day, created in my home state, Wisconsin, when I was an environmental activist at Richards Elementary School in Whitefish Bay. I was truly looking forward to being in Milwaukee this week, to celebrate Earth Day, to feel the soulful moment of a movement that has generated so much action in the battle against climate change, waste and apathy. To reflect on how Milwaukee has evolved since the days of spring DDT when I was a kid. As it turns out, Rock the Green's 9th Annual Earth Day Celebration transformed into Rock the Green's Earth Year presented by Harle

City of Milwaukee: A World-Class Eco-City

The City of Milwaukee has been a supporter and partner of Rock the Green since our inaugural Sustainability Festival in 2011 and annual Earth Day Celebration that kicked off in 2012. Rock the Green's mission of creating a sustainable ecosystem in concert with each other, is very much in sync with the City of Milwaukee's impressive sustainability efforts and achievements. "Milwaukee is a world-class eco-city and Rock the Green’s relentless commitment to demonstrating practical solutions that work for everyone in ways that are both creative and entertaining is a big part of that. The groundswell of support for Rock the Green from the public and private sectors is further indication that Milwau

omTown Yogis Guided Nature Walk Meditation

omTown Yogis has been a Rock the Green Eco-Champ over the years at our Annual Earth Day Celebration and Sustainability Festival. RTG Eco-Champs are non-profits and organizations that share similar core values with our mission. We have partnered and collaborated with over 100 organizations over the years and provide them the opportunity to showcase their unique mission, in addition to eco-education, both virtually and on-site at our RTG zero waste events. omTown has hosted yoga sessions for kids at the Eco-Kids solar-powered stage at the RTG Sustainability Festivals. We had plans for omTown to host a yoga session at our 9th Annual Earth Day Celebration that was to take place on April 18th. In

FUTURE OF SUSTAINABILITY Podcast Preview

As the 50th anniversary of Earth Day is upon us, I’ve had an opportunity to look back on my small role in launching the original Earth Day in 1970, which was born in Milwaukee, Wisconsin by Senator Gaylord Nelson. OK, I was an idealistic, almost-teenager, influenced by Neil Young vinyl, "look at Mother Nature on the run in the 1970’s", and the destructive spraying of DDT on Dutch Elm Trees in my Whitefish Bay neighborhood, which killed lots of birds and critters, and didn’t save the trees. I learned how events can spark action, and how important of a role anyone can play as a catalyst for ecological balance. 50 years later, as we come to grips with the realities of climate change, sustainabi

Milwaukee River Basin Explained

Milwaukee River Basin Facts Milwaukee River Basin is located in portions of seven counties, contains (entirely or portions of) 13 cities, 32 towns, 24 villages and is home to about 1.3 million people. The southern quarter of the basin is the most densely populated area in the state, holding 90% of the basin’s population. The river basin is divided into six watersheds. The Milwaukee River Watersheds occupy 2/3 of the basin area (584 square miles) and consist of: Milwaukee River North Milwaukee River East-West Milwaukee River South The other three watersheds are named after the major rivers they contain and they occupy the remaining 1/3 of the basin. They consist of: Cedar Creek Menomonee Rive

Canned Water 4 Kids Eco Story

What's your company's definition of sustainability, and why is it important to you? We believe it is a core must value by itself, that looks at reducing, respecting, preserving, protecting and replacing all of our natural resources where possible for all future generations. We believe sustainability is a state of mind/attitude that forces us to take actions through thoughtful design, choices and systems thinking. Values drive behavior and behavior drives our actions which should be for the common good of all, and not just for the few. Ideally that would mean zero consumption which would equal zero waste. Lean is a word we like to use think about in our design. What are the most important su

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