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Rock the Green's 13th Annual (FREE) Earth Day Celebration presented by City of Milwaukee Environmental Collaboration Office, Milwaukee Riverkeeper & Generac



Saturday, April 20, Noon-3pm


Harley-Davidson Museum 

Motorcycle Plaza & Founders Terrace

400 W. Canal Street, 53201 (Free Parking, Pets allowed outside on Museum Grounds)

โ€‹The zero-waste Celebration features

 Live concert on the famous pedal-powered stage featuring Urban Empress & The UrbanitesSarah Fierek & The Wildflowers & Jonah Denae


Collective Honoring of the Waters ๐Ÿ’ง

Anne Koller, Water Therapist

Sarah Fierek & The Wildflowers ๐ŸŽต
1pm ๐ŸŒŽ
Earth Day Remarks
Lindsay Stevens, Founder/Executive Director, Rock the Green
Jennifer Bolger Breceda, Executive Director, Milwaukee Riverkeeper
Erick Shambarger, Director of Environmental Sustainability, City of Milwaukee
Guy Smith, Executive Director, Milwaukee County Parks
Andrea Ogden, Associate Director of Development, The Nature Conservancy in Wisconsin
Emily James, Environmental Sustainability Manager, Generac
Presentation of the Rock the Green's Dan Aukofer Earth Day Rockstar Award
Eileen Seeger, Rock the Green Pedal Power Coordinator
Raw Food Demo by Certified Vegan Chef, Caroline Carter, of PBS' Cooking Raw
Performance by Jonah Denae ๐ŸŽต
High school Milwaukee rap artist and poet
Urban Empress & The Urbanites ๐ŸŽต
Thank you to the cycling clubs for donating their legs to power up the stage
๐Ÿšฒ Vélo Femmes, Cadence, Black Girls Do Bike, Red Bike and Green Milwaukee & Tosa Spokesmen ๐Ÿšฒ
Tasty fare & bevs for purchase from MOTOR Bar & Restaurant

Corn on the Cob - Roasted sweet corn w/ Chipotle Butter, Salt & Butter or Lime-Cumin Butter  

Jumbo Milwaukee Pretzel with Warm Cheese

Vegan Chili - Beyond vegan “meat” chili topped with tortilla strips, sour cream on the side

Curried Mushroom quinoa wrap - curried mushroom blend, spring greens, quinoa, onion, cucumber & tomato in a tortilla wrap

Tuna Poke Farro Bowl - marinated ahi tuna, avocado, cucumber, edamame, spicy mayo, wakame & chilled seasoned farro

Chicken Tenders
FREE water filling station, bring your water bottle

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Urban Empress & The Urbanites

Urban Empress & The UrbanItes have been creating and performing their original music for over 15 years.  The UrbanItes infuse a rootsy vibe of reggae, ska, dub, hip-hop, jazz, and Neo-soul, along with classic reggae standards.  Led by the Urban Empress, the group emanates positive vibes and brings forth the spirit of reggae music.

Sarah Fierek & The Wildflowers

Singing, writing and recording started at the young age of 3 for Sarah Fierek. Her mother gave her a boombox, blank tapes and a microphone and off to the world of creativity she went. When they say to listen to your inner child to find your purpose, Sarah is a testament of that.


Having spent over 13 years building and scaling a non-profit radio station, Sarah understands the importance of community building, amplifying voices and aligning passion with a mission and vision bigger than oneself.


Formerly known as a "recovering musician', now recording and lifting others up along the way. Sarah’s mission as founder of Illustrious Creative Works & Sincerely in Song is to: Uplift, inspire and amplify non-profit causes and movements that better our world with our songs, voices and likeness of our brand. 


Each song released is paired with a non-profit cause or movement to "brandraise" and fundraise. Hosting events focusing on earned media and partnerships to unite our community with the music released, "Sincerely in Song" is committed to donating a % of funds earned with each release while inspiring the community at large to join in the movement of each song's flight.


"The journey is always the prize." S. Fierek



A female Poet, Music Artist, Lyricist, Performer and Writer hailing from Milwaukee roots. Born and raised. Denae is humbled and grateful to be recognized as an artist who has broke history down in Milwaukee, where she has been the first finalist in the first ever Milwaukee Youth Poet Laureate competition, alongside many other accomplishments in an emerging career of hip hop and author artistry. As humble as she is, there are many certifications, Honorariums, Awards and Recognitions that are to be bragged on. 1st place, in the Martin Luther King Jr. Spoken Word contest. She performed her award winning piece on national TV, Fox 6 News Network back in early 2022. This was not the only time she aired nationwide, for her city and for thousands to see. With only being just in Highschool, she aired on TMJ4 that following year, being interviewed by Ubah Ali for being the highlight black woman of Milwaukee voices and work for black history month. She won 1st Place, for the Milwaukee Public Parks writing competition. 

Jonah Denae is currently working on a book that will be released and self-published to the public to speak on the hardships and gentrifying the truth of a young, striving black woman growing up and trying to rise from the concrete of Milwaukee streets. Denae is also currently working on an album, with a planned release in late spring to summer of 2024, emphasizing the determination of wanting to become something from absolutely nothing. No handout. This is a grind. This is a hustle. Jonah denae has a story. 

Jonah performed at Earth Day in 2023

"If I want it, i'ma get it. By any means necessary. Under no circumstance."  

Jonah Denae






Caroline Carter, Certified Raw Vegan Chef of PBS television series, Cooking Raw


Claire Vouga, owner of reOrient

Mini wellness sessions with Claire, a licensed Acupuncturist, Tui’na Massage Body Worker, Dietary & Chinese Herbal Therapist, Juicing, certified Relaxation Therapist, formerly certified Personal Trainer & Fitness & Yoga Instructor 


RTG organic tees


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Baby Goat Yoga with MKE Yoga Social
New to the Earth Day Celebration, MKE Yoga Social™ & Platinum Sky Farms joins with their baby dwarf goats to bring you yoga filled with gentle movements and cuddles with adorable little goats.
Each session includes 20 minutes of super chill, sure-to-be slightly spontaneous yoga followed by 10 minutes of mingling with the baby goats.
-Registration Required
-Please bring a yoga mat
-Children 10+ MUST be accompanied by an adult


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Angie Mack Creative drumming photo court

Circle Back with Angie Mack! 

Ozaukee Talent Pop-Up Drum Circle

Community drumming is one of the most ancient and universal activities known to humankind!  Angie Mack, founder of Ozaukee Talent, has been bringing diverse groups of people together through music for most of her life.  She loves the inclusivity and versatility of drumming and encourages all ages and skill levels to participate! Bring your own percussion instrument to "the circle" or experiment with making sounds with those "on hand". 

This improvisational and non-verbal activity will be amazing with YOU in it! 

Feel free to "jump into the circle" for as little or as long as you like! 

Enter the space where there are no rules, only beats!

Eco-education from community nonprofits & partners

All Energy Solar

Alliance for the Great Lakes

Arch Solar

Citizens' Climate Lobby
City of Milwaukee Environmental Collaboration Office

East Town Association

Eco Evie Apparel

Free to Feel Art by Anne Koller

Forest Home Cemetary & Arboretum Green Burials

Friends of Hank Aaron State Trail

Friends of Lakeshore State Park

Friends of Lincoln Park

Green Homeowners United

Greenhaven Home Essentials

Milwaukee Metropolitan Sewerage District

Milwaukee Parks Foundation
Milwaukee Riverkeeper

Milwaukee Water Commons

Riveredge Nature Center

Our Future Milwaukee

Ozaukee Washington Land Trust

Plastic-Free MKE
River Revitalization Foundation

Schlitz Audubon Nature Center

Sierra Club Great Waters Group

Southeastern Wisconsin Watersheds Trust

The Nature Conservancy in Wisconsin

The Park People

Urban Ecology Center

Wisconsin Association for Environmental Education

Wisconsin Conservation Voters

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Presentation of RTG's Dan Aukofer Earth Day Rockstar award to Rock the Green rockstar volunteer pedal power coordinator, Eileen Seeger

Eileen is no stranger to Rock the Green. Since 2012, she's been recruiting and coordinating legs from Milwaukee’s best cycling teams to provide the power necessary to amp up the pedal power stage at the Rock the Green Sustainability Festival and Annual Rock the Green Earth Day Celebrations. Eileen is one of the founders of The Velo Femmes, Milwaukee’s advanced female cycling team which provides a training hub for fast women cyclists who choose to participate in endurance rides in nearly every cycling discipline. Her favorite bikes are “Gus and June,” his-and-her avocado green Schwinn cruisers purchase at a rummage sale in Bay View for $20.

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(shifts available between 11am-3pm
includes free RTG organic tee & reusable water bottle)

Questions? Contact Jodie
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Support the artists, buy their super sweet merch NOW and at the Celebration 

Sarah Fierek Merch

Tees, hats & stickers available for purchase at RTG's Earth Day Celebration


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