Rock the Green: MillerCoors

Published with permission from Triple Pundit.

THIS ARTICLE IS PART OF A SERIES OF INTERVIEWS WITH COMPANIES SUPPORTING THE ROCK THE GREEN SUSTAINABILITY FESTIVAL.

Welcome to our series of interviews with companies that are supporting the upcoming

Rock the Green sustainability festival in Milwaukee on Sept. 17. We’re asking companies to talk about their own sustainability stories, as well as to explain why they’re supporting the event — one of the most sustainable festivals around.

This time we chatted with Kim Marotta who is the Director Sustainability for MillerCoors, a venerable Milwaukee brand and no stranger to big events. We wanted to know what sustainabilty means at MillerCoors and why the company would get involved in a festival dedicated to the subject.

3P: What’s MillerCoors’ definition of sustainability, and why is it important to you?

Kim Marotta: At MillerCoors, we define sustainability as making a positive and meaningful impact on the social, environmental and economic issues that affect our business, employees and other stakeholders.

It’s important to us because we know with great beer comes great responsibility. Since 2008, we’ve been committed to creating America’s best beer company. Such a lofty objective requires the dedication of everyone within the organization, from our leadership and our brewery employees to our farmers and suppliers. Together, we are committed to finding new and innovative ways to build on our heritage of brewing high quality beer more sustainably.

3p: What are the most important sustainability issues your company deals with?

KM: The sustainability issues that are most important to MillerCoors can be broken down into three of our sustainability pillars:

  • Great Times: Promote and protect the responsible enjoyment and marketing of beer

  • Great Environment: Embed environmental stewardship in the way we operate

  • Great People and Communities: Empower our employees, suppliers and communities

3P: Sustainable thinking is no longer just a “nice to have,” it’s increasingly seen as a competitive advantage. Tell us how sustainable thinking is helping move you forward?

KM: We’ve always taken our role as a responsible corporate citizen very seriously. Our commitment to responsibility, to our communities and to our environment is deeply woven into the fabric of our company and it’s never been treated as a nice to do, it’s a must do for MillerCoors.

Our sustainable thinking has proven to help us innovate and build stronger ties within our workforce, suppliers and communities. Coors Brewing Company helped launch the recycling revolution by pioneering the aluminum can, and we have been building on that legacy ever since. We invented the American light lager category, helped transform the American craft beer movement and changed the way Americans drink beer. This commitment to sustainability, quality and innovation is what makes us leaders and it’s how we are creating America’s best beer company.

3p: Rock the Green, the concert, is all about going for zero waste. How has your company reduced waste across your operations? Has it paid off for you financially?

KM: MillerCoors proudly announced earlier this year that all of our major breweries and two major manufacturing facilities are now landfill-free. We currently reuse or recycle nearly 100 percent of our brewery waste. We try to eliminate excess as much as possible and with the waste we generate, we turn them into energy, compost and soil conditioner. We send the remaining byproducts to companies that use them for beneficial reuse.