Harley-Davidson's sustainability vision is to "preserve and renew the freedom to ride" and one of their long-term objectives is to grow their business without growing their environmental impact.
Harley-Davidson showcased a LiveWire electric motorcycle prototype at the Rock the Green Sustainability Festival. Event attendees were stoked that they got to hop on the bike and rev up the eco-friendly motorcycle. In addition we also created a co-promotion with the Harley-Davidson Museum. Rock the Green Festival goers received a discounted ticket to the H-D Museum, creating more value for the event attendee.