The core demonstration of Rock the Green’s mission is our annual Sustainability Festival. With the contributions of our sponsors, partners and the attendees, our zero waste efforts are an easy and impactful way to be festive. Here’s why Rock the Green is a Sustainability Festival like no other...
Landfill Waste Diversion
The cornerstone of our zero waste efforts is our waste reclamation, recycling and composting operations presented by Compost Crusader, Milwaukee Metropolitan Sewerage District (MMSD), Blue Ribbon Organics, Covanta and Advanced Disposal. Volunteers will aid attendees at the Waste Reclamation Stations, helping attendees to properly sort into labeled bins. Four bins will capture the bulk of the waste: Compostables, Food and Organic, Mixed Recyclables, and Trash. Trash bins will only be used for things that attendees have brought from home. Everything provided at the festival is either recyclable or compostable!
Several recycling practices have been launched at Rock the Green. An easy to understand labeling system and our rockstar volunterrs will also help attendees sort their trash. Single Stream Recycling will allow attendees to place recyclables in a single bin which is then sorted using high tech machinery at a materials recovery facility.
For the fourth year, MMSD will play a key role in a zero waste loop. Attendees will grind up food leftovers in stainless steel sink units with commercial disposers. Once ground in the disposals, this waste is transported to the Milwaukee Metropolitan Sewerage District (MMSD) where the slurry is turned into an organic fertilizer called Milorganite, that will be used to keep the city beautiful.
Your ticket to Rock the Green includes a free, refillable aluminum water can from Canned Water for Kids. Free, fresh water stations using filtered municipal water will be located throughout the event, No plastic water bottles will be sold. Employees of Badger Meter have volunteered their time to refill bottles during the event from these water stations.
Our venue partner, Reed Street Yards contains a state-of-the-art water filtration demonstration project in the public plaza on Freshwater Way. The lively water feature pumps dirty canal water through a Watertronics Portable Ultra-Filtration unit, aerates it through a series of cascading streams, then delivers clean water back into the Menomonee Canal. The water feature cleans 15,000 gallons of canal water each day.
Rock the Green will be powered by a combination of B20 biodiesel generators, solar power and bicycle power. Light emitting diode (LED) products are being used to minimize the energy consumption of stage lighting and to power the video screen. An LED Jumbotron, provided by Mindpool Live, will project the bands live performance and showcase environmental education videos from Rock the Green partners during set changes.
The Eco-Kids Stage will be powered by solar energy brought to the festival by Arch Electric.
After sundown, LED lights will be provided to minimize energy consumption, including LED lanterns for ambient lighting. Rock the Green volunteers and security staff will be using LED flashlights to navigate the festival.
Thanks to WE Energies, the festival will be powered with generators that are fueled by bio-diesel to help power the stages and interactive areas. WE energies is also the Presenting sponsor of the behind the scenes Zero Waste Tour that attendees can take throughout the festival.
For the third year, the sound and lights for the Pedal Power Stage will be powered by bicycle pedal power supplied by Power by the People. Responsible Battery Coalition is the co-presenting sponsor of the Pedal Power Stage.
Carpooling, public transportation and bicycling are all encouraged - and rewarded.
Milwaukee County Transit System stops are located throughout Walker’s Point for easy public access the festival grounds.
Ride into the festival in style! Bublr Bike Share stations are located throughout the city if you want to bike to the grounds. There is a station located at 2nd Street and Freshwater Way – in front of the festival gates. A free bike valet hosted by Milwaukee Bicycle Collective is available for fans who ride to Rock the Green on their own bikes.
Don't want to drive? New Uber users can travel to the Festival and receive a discount using the code: FALL2017
Don't forget online ride-share programs like ZimRide.com that help festival goers reduce emissions by carpooling. If you need a ride or can give a ride, it is carpool central!
Event Merchandise, Food and Product Sourcing
Rock the Green will utilize a paperless ticket system through a partnership with Eventbrite. Rock the Green will offer exclusive express entry to those fans who present their confirmations on their smartphone.
Rock the Green will also sell its signature organic cotton t-shirts on-site. Rock the Green even sources eco-friendly credentials and lanyards for VIP, sponsors and the bands.
Natural Tableware is donating the compostable servingware for event attendees, backstage, fan and sponsor VIP areas.
High-density polyethylene (HDPE) banner material, donated by Big Systems (print) and HP Eco-Solutions (HP) (material), will reduce the carbon footprint of the signage by more than 80 percent. Rock the Green reuses as much of the signage as possible. Big Systems coordinates eco-friendly printing on their machinery and recycles all of the signage that cannot be reused through HP’s large format sign take-back program. And, during the festival, no paper brochures or flyers will be distributed by organizers, exhibitors, or vendors.
The Rock the Green team is proud of the sustainable practices used in the planning of the music festival and the day-to-day business of our 501(c)(3) nonprofit organization. From limiting the use of printed material, to reducing, reusing and recycling office materials, Rock the Green’s directors and many volunteers strive to incorporate the 3 R’s into work habits on a daily basis. These practices are amplified at our events through holistic planning methods.
Rock the Green has earned the Travel Green Wisconsin Certification for sustainability practices and as a green destination.
Learn about Living Lands & Waters Sustainablity Efforts